Using Yahoo Pipes to Merge RSS Feeds

by dderoeck on April 25, 2010

For quite some time now, I’ve been using an RSS syndication tool called Yahoo Pipes, and I have to say, it’s the best around, especially if your goal is to mash feeds.  Combining RSS feeds is certainly nothing new.  And, there are other, probably simpler ways including Feed Blendr, RSS Mix and FEEDcombine.  But without a doubt, Yahoo Pipes provides you the most in terms of features and functionality.

There are two examples of using Yahoo Pipes (RSS mash ups) right on this website.  There first, combines all of Dan DeRoeck, LLC feeds (less clients sites of course) and another that pulls in content from various small business feeds and one we are going to use an example.

To create a simple pipe such as the Small Business mash up found on this site, follow these steps:

1. Go to Yahoo Pipes.

2. Sign into your Yahoo! account – you will need to create one if you don’t have one.

3. Click on Create a Pipe

4. For simplicity, let’s stay with the example and combine two RSS feeds.  Select Fetch Site Feed – simply copy and paste the RSS Feed URL into the box.  Continue adding feeds until you have included all of the ones you want to combine.

5. To sort the feed, click on Operators to expand the selection and drag the Sort function over to the work area.

6. Next, simply drag the connectors to the each box starting from the URL’s.

7. Save and run the pipe to make sure it works.  Then, click on Back to my Pipes.

8. Amost done. Now, select Create an RSS Feed.  This will provide you the script to copy to the place you want the RSS Feed to reside, website, Facebook, Twitter, etc.

That’s it!  You’ve just created a Yahoo Pipe that combines two feeds.

Below, is the exact pipe found on this site called “Small Business Mash Up”:

To view it in more detail, simply click on the image.

As you can see, mashing feeds into one simple, graceful solution is rather easy.  This is a very powerful way of syndicating multiple sources into one feed that allows you to extend your content.

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New Study on Local Search Habits

by dderoeck on March 21, 2010

More news that confirms local search is getting stronger amongst people researching the Internet for products and services.

The latest Kelsey Group study came out March 10th and concluded that an astounding 97% of consumers use the Internet to research local products and services before committing. Below is the results of the study showing what tools or sources people used for local search:

* 90% use search engines
* 48% use Internet Yellow Pages
* 42% use comparison shopping sites
* 24% use vertical sites

This study only confirms that local businesses need to take massive action to get a piece of the pie. No longer is settling advertising on convenient mediums such as yellow pages, radio or even television. Mobile phones will only solidify the already strong presence the Internet plays on local marketing.

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Google Local Maps – The Small Business Key to Survival

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January 27, 2010

The jury is still out on any SEO benefits of hCards. The search engines nowadays (speaking primarily of Google of course) are very sophisticated and certainly smart enough to determine the actual location of your business. That said, I think the hCard simplicity and structure warrants consideration for your website.
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Choosing a Web Host

January 26, 2010

Choosing a web host for your business website is a very important aspect to an overall web marketing plan. However, many small business owners I have come across, do not put enough thought into choosing the right web host for their business.  And from what I’ve seen, the reason is simple.  They simply do [...]

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